Brand Assets
Master Logo:
Master Logo:
LOGO VARIATIONS
LOGO VARIATIONS
Only Cube
PQube-horizontal
QR code
PQube-Vertical
Do's
Do's
Properly Stripped Logo
Cube-Only Logo
Vertical Logo Usage
White Strip Logo Usage
Properly Stripped Logo
Cube-Only Logo
Vertical Logo Usage
White Strip Logo Usage
Don'ts
Do not use on Colored Backgrounds
Do not use on Designed Backgrounds
Do not do Color Alterations
Do Not Overcrowd Logo
Do not use on Colored Backgrounds
Do not use on Designed Backgrounds
Do not do Color Alterations
Do Not Overcrowd Logo
COLOR PALETTE
Primary colours
COLOR PALETTE
Primary Colors
HEX: #283891
RGB: R40 G56 B145
HEX: #25AAE1
RGB: R37 G170 B225
HEX: #0F75BC
RGB: R15 G117 B188
HEX: #283891
RGB: R40 G56 B145
HEX: #25AAE1
RGB: R37 G170 B225
HEX: #0F75BC
RGB: R15 G117 B188
Note: Please do not use any other variation of these color codes for marketing collaterals. Use only Primary colors and white space.
Note: Please do not use any other variation of these color codes for marketing collaterals. Use only Primary colors and white space.
FONTS
Web Page Fonts:
Primary Fonts
Font Family:
Roboto
Font Size:
0.95rem
Font Color:
HEX: #969696
Font Family:
Roboto
Aa
Font Size:
0.95 rem
Font Color:
HEX: #969696
Secondary Fonts
Secondary Fonts
Font Family:
Open Sans
Aa
Font Size:
0.95 rem
Font Color:
HEX: #969696
Font Family:
Open Sans
Font Size:
0.95rem
Font Color:
HEX: #969696
Page Header Primary
Page Header Primary
Font Family:
Raleway-light
Roboto
Sans-serif
Font Size:
1.9 rem
Font Color:
HEX: #000000
Font Family:
Raleway-light, Roboto,
sans-serif
Font Size:
1.9rem
1.9rem
Font Color:
HEX: #000000
Blog Page Fonts:
Blog Page Fonts:
Primary Fonts
Primary Fonts
Font Family:
Merriweather
Georgia serif
Font Size:
1 rem
Font Color:
HEX: #000000
Font Family:
Merriweather, Georgia,
serif
Font Size:
1rem
Font Color:
HEX: #000000
Page Header Primary
Page Header Primary
Font Family:
Montserrat
Sans-serif
Font Size:
2 rem
Font Color:
HEX: #484848
Font Family:
Montserrat<br>sans-serif;
Font Size:
2rem
Font Color:
HEX: #484848
Note: For social media, marketing collateral printing, use REGULAR for headings, LIGHT for paragraph texts.
TYPOGRAPHY
Align the letters: Sounds simple, but it’s an overlooked one.
Even if you are using two separate text boxes because of different font sizes, use RULERS to align each of the text boxes together.
- Correct alignment of texts and use of ruler function
Use different text boxes for different fonts, sizes etc: This is just general information. Different fonts/sizes have
different gaps between the letters, or even the distance between each line.
Best way is to create a separate text box and align it using RULERS.
DESIGN REQUIREMENTS
Uniform distance:
Ensure any boxes or even spaces are uniform throughout the document.
Headings Only for headings:
If you find one word alone in the next line, push another word (s) down to the next
line.
